Distributing premium wood burning stoves, accessories, outdoor cooking and heating products in the UK.

The challenge

A Morsø stove is a fragile product. It may be made of cast iron and steel, but our multiple designs are of premium value, requiring careful and professional handling to ensure each reaches its destination in peak condition. We need a partner capable of providing a high-quality and reliable delivery service, ensuring our dealers receive the product they need for installation on a specific date. If our product doesn’t arrive, or if it is damaged in any way, the installation cannot take place costing time, money, and most importantly, our reputation. It is vital that we have confidence in our carrier to deliver on our promises, so that our dealers can deliver on theirs.

Why Sanderson?

Before partnering with Sanderson, we explored several companies. But we felt their ‘small company approach’ combined with a prompt, efficient service matched perfectly with our own ideals and values. Sanderson Transport has been our carrier of choice since 2004.


They understand our brand, our business imperatives, and can provide a service that meets both our needs, and the needs of our customers.

Logistics Lorry
MORSØ UK 2 Sanderson Transport

The difference to our business?

Time-and-again, Sanderson have exceeded expectations. They provide confidence and care with every delivery, and their track-and-trace technology means we can pinpoint the exact location of any consignment at any given time. They have forged good relationships with our dealers, and their speed and reliability ensure our chain of supply flows smoothly.
In recent years, Morsø has begun to diversify and expand its product offering with a range of outdoor summer heating and cookware, and this is transported on a ‘home delivery’ service – a proposition that requires a completely different dynamic. Sanderson have worked with us to develop a ‘white glove’ approach to fulfil our orders with clients such as John Lewis, taking care of the service on our behalf and training their staff to understand the mechanics of the product itself. The remit involves contacting customers, organising delivery slots, co-ordinating schedules, and ensuring the product is delivered into place with removal of packaging and ‘ready-to-use’. We’re one of the first suppliers to achieve a ‘no complaints’ rating in our first year with John Lewis, and customers have even commented that drivers have gone above and beyond to give them a brief demonstration and get the product up and running!

Morsø product

During the time we have worked together, the Morsø business has grown substantially, and we feel the service provided by Sanderson Transport has been key to our success. We have considerable expansion plans for the coming years, and we can move ahead confidently in the knowledge we have a partner like Sanderson Transport. They form part of the Morsø family. We wouldn’t look to use any other company – we think they’re amongst the best, if not the best, in the industry.


Declan Kingsley-Walsh

MD, Morsø UK Ltd.